What you need to know: Instagram updates
Here’s our short-and-sweet wrap of the latest changes out of Meta for Instagram Insights.
The purchasing power of TikTok
Have you heard of the infinite loop? TikTok’s unique retail path to purchase totally disregards the traditional customer journey from awareness and consideration to conversion.
Is video the most effective social media strategy?
In the ever-evolving world of digital marketing, it's no secret that video has become the reigning champion.
Simplify your content creation with AI
Canva, the online graphic design tool, is making content creation easier than ever with the help of AI.
Digital digest: performance marketing
From google to meta, tiktok and pinterest, these are the updates to paid digital advertising that will make for performance improvement in 2024
The year ahead - create your 2024 goals
The year ahead - creat your 2024 goals
Digital digest: TikTok
The fastest growing social platform in 2023, tiktok is one to get involved in next year.
Crystal Ball Gazing - 2024 Predictions
Tailored predictions for what we will see emerge and grow in 2024.
Later & why it’s a lifesaver
Later is a content management tool designed to make your social media efforts effective, efficient, and easy on the eye.
Are you ready for Cyber Weekend?
Whether you're participating in Black Friday & Cyber Monday or not, here are some last minute marketing tips and tricks to win this weekend and boost the efficiency of your marketing efforts for the rest of the holiday season.
Livestream from your … Ray-Bans?
Meta introduces Ray-Ban smart glasses.
Why TikTok?
TikTok might not be right for every business, but if it's right for yours, we can help with strategy, set-up, ads, and everything in between.
Meta launches AI personas
Meta has recently upped its AI game, launching 28 AI personas based on the likeness of well-known celebrities and influencers.
Buying the blue tick
Meta has announced that their verified business package is coming to businesses in NZ this week.
Who are “meta marketing pros”?
Have you had Meta Marketing Pros contact you in recent weeks? They might be helpful to get you started with paid social advertising, but we’d take their advice with a grain of salt.
GA4: your new Google Analytics
GA4 is the new and improved version of Google Analytics - a platform that enables you to measure traffic and engagement across your website and apps.
The opportunity: Cyber Weekend
Call us crazy, but for retailers now is the time to start preparing for Cyber Weekend.
The advantages of Meta Advantage+
If you haven’t yet tried social media advertising, there’s plenty of reasons to start.
Building a community on social media
It’s no secret that organic social engagement is declining, but employing a community-first approach will help combat this and build a loyal customer base.
When to use stories, reels or feed posts
Why we love Instagram and all of it's content formats; and when to embrace each.