Are you ready for Cyber Weekend?
Whether you're participating in Black Friday & Cyber Monday or not, here are some last minute marketing tips and tricks to win this weekend and boost the efficiency of your marketing efforts for the rest of the holiday season.
Tips and tricks;
Communicate with your VIPs 👋 Tell them why you are, or are not, participating in discounting.
If you are going on sale, provide early or exclusive access to any sale offer to your VIP customers (and use this as an opportunity to gain new customers).
Set up a post-purchase automated email flow - build loyal customers who will stick with you post-sale events.
Encourage Google reviews - ask your customers to share their great experience with potential new customers researching your brand at a later date.
Add a thank you note - leverage the opportunity to reach the potential customer that your purchaser is gifting to with a personal message from you within their package.
Send emails to your dormant or inactive database lists and re-engage with lapsed customers.
Review your social media content from the last 3 months and replicate what has performed best during this period.
Be transparent, honest and clear with your messaging - whatever that message may be. Stay true to yourself and your brand.