Who are “meta marketing pros”?

meta marketing pros are technically a sales team

You may have had a call or email from a Meta Marketing Pro in recent weeks, offering to set up a time to help improve your ad performance.

A heads up - the Meta Marketing Pros are outsourced and often have sales targets to hit each day. Their main goal is to increase your spend on the platform, with minimal insight into your account and business goals.

We caution you to take their advice with a grain of salt. The level of experience of Meta Marketing Pros can vary greatly.

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GA4: your new Google Analytics