GA4: your new Google Analytics
GA4 is the new and improved version of Google Analytics - a platform that enables you to measure traffic and engagement across your website and apps.
Why do you need it?
Google Analytics (GA4) provides valuable insights into how users are interacting with your website and the performance of your marketing campaigns. This information helps you to make informed decisions to improve both the user experience and your marketing efforts, to ultimately drive more sessions and revenue.
How does it work?
A small piece of measurement code is added to each page on your website. Every time a user visits a webpage, the tracking code will collect information about how that user interacted with the page, and collate the data for you in Google Analytics (GA4).
Making the switch to GA4
As of July 1st 2023, Universal Analytics was phased out If you opted in, your GA4 should now be set up automatically based on your existing settings in Universal Analytics.
If you are unsure of whether your GA4 setup is complete, here's how to check
GA4 Setup Assistant
The GA4 Setup Assistant is a handy tool created by Google to ease the process of transferring your analytics.
Find your GA4 Setup Assistant under the 'Admin' tab in your GA4 property. There you will find a checklist of steps to follow to ensure your set up is complete.
What to look forward to …
New platforms can be daunting, but GA4 is not to be feared. It's here to simplify your experience, enhance your advertising, and provide a deeper level of insight.
analysis & reporting
delve deeper into your data with GA4's new customisable reports, or alternatively use this new functionality to simplify your use of analytics.
predictive audiences
if your website receives a high volume of traffic and purchases, you have access to predictive audiences. For example, users who are likely to make a purchase in the next 7 days
data-driven attribution
if a visitor lands on your site from a paid ad, then later comes via Google Search and converts - which traffic source should get the credit for that conversion? GA4 distributes credit for each conversion. In comparison to the UA attribution model, which was based on which channel was the last to be interacted with before conversion.