When to use stories, reels or feed posts
Why we love Instagram and all of it's content formats; and when to embrace each.
reels: simple videos that can be created in-app, reels are great for;
Entertaining and brand storytelling
Tutorials or value-added content
Trending content (participating in trending audio or content to increase reach)
Discoverability (with a dedicated Explore page which again helps with reach)
stories: with their short life span, stories are great for;
Behind the scenes content (unpolished, authentic and casual content that brings your brand to life)
Timely updates (time-sensitive announcements like flash sales)
Interactive content (polls, quizzes, questions & swipe up links)
Product demos (inspired by daily life)
posts: a permanent place for your content, posts are great for;
Brand storytelling through a curated feed.
Polished content (campaigns, lifestyle imagery and high quality visuals)
Evergreen content (‘always on’ or doesn’t date)
Context (use longform copy to support visuals)
Hashtags (relevant hashtags will support discoverability)