Building a community on social media

Fostering a sense of community around your brand on social media and building relationships with your followers is known as ‘community management’. This concept not only builds a genuine two-way conversation and brand loyalty, it also shows the platform that you’re an important account with good engagement that should be served to more people. 

Essentially: you’ll improve your reach and engagement with community management.

Tips and tricks for community management;

• Reply to DMs as quickly as possible, and don’t forget to check your ‘General’ and ‘Requests’ inboxes too. 

• Consistently respond to comments and mentions on your posts, even if it’s not a direct question. 

• Comment on posts that you are tagged in. 

• Hit the ‘follow’ button back on people that follow you.

• Follow influencers and content creators that you would like to work with, or believe align with your brand.

• Update your settings to ‘receive notifications’ so you don’t miss a crucial opportunity to provide support to your customers.

• Dedicate 15 minutes each day to focus on community management.