The advantages of Meta Advantage+

smarter ads = smarter shopping

Meta has extended it's roll out of Advantage+ shopping ad campaigns, promoted as the most efficient solution for advertisers looking to drive online sales.

This new campaign format connects relevant social media ads to interested shoppers by using machine learning, aiming to increase conversion and lower cost per purchase.

This means you have less control over creative placement and audience targeting, trusting Meta to utilise data to deliver the best results for your budget. Trust the robots ;)

When to use Advantage+

• you are an e-commerce retail advertiser

• you want to acquire new customers in a more cost-efficient way

• your business serves a broad audience and doesn't need specific targeting

• you measure success based on cost per purchase

• you have previously run data-driven campaigns using the Meta pixel