What you need to know: Instagram updates

Here’s out short-and-sweet wrap up of the latest changed out of Meta for Instagram Insights.

• Views will be the ‘MVP’ when it comes to tracking performance across all content—whether it’s reels, live sessions, photos, carousels, or stories.

• For reels, views count every time someone hits play or gives it a replay, while for everything else, it’s about how often it pops up on a screen.

• By focusing on views, Instagram are giving creators a consistent way to see how their content is doing, no matter the format.

• For Reels, the ‘Plays’ metric gets a new name—say hello to Views. Over the next month, Plays will quietly disappear from Insights and tools like Meta Business Suite.

• For non-reels, Views will take centre stage as your go-to metric for content performance, but don’t worry — Accounts Reached will still be found in Insights.

• As Plays make their exit, you’ll start seeing a Views icon in its place.