Is video the most effective social media strategy?
Forget traditional search engines; social search is now king, dominated by video-driven platforms like TikTok and YouTube. Gen Z, representing a significant chunk of online users, has declared online videos as their go-to learning tool, a preference that's not fading away anytime soon.
In the ever-evolving world of digital marketing, it's no secret that video has become the reigning champion.
The impact of short-form videos on mobile data traffic is undeniable, accounting for a staggering 80%. From Facebook to Instagram and more, videos have taken centre stage in our social media feeds. Did you know that people retain a whopping 95% of a message when it's delivered through video compared to a mere 10% through text?
And it's not just about retention; videos are shared a mind-blowing 1200% more than images and text combined, giving your brand the potential to reach a vast audience and skyrocket your brand awareness.
Most-Viewed Moments of 2023 (TikTok):
GRWM @selenagomez gained 230M views
ASMR How to Cook a Chicken Wrap by @thezachchoi gained 108.3M views
‘Girl Dinner’ Trend reached 534M views collectively
With a colossal 91.8% of internet users worldwide spending an average of 19 hours a week watching digital videos, it's clear that video content has become an integral part of our online experience.
Whether you're exploring YouTube, the second-largest search engine globally, or diving into the captivating world of Instagram Reels, the stats speak for themselves – videos rule the social media kingdom, offering accessibility, shareability, entertainment, and education all wrapped up in a screen-friendly package. So, if you're not already on the video bandwagon, it might be time to hit record and let your brand shine in the digital spotlight.