Digital digest: performance marketing
From google to meta, tiktok and pinterest, these are the updates to paid digital advertising that will make for performance improvement in 2024.
Key Updates
TikTok has added an ‘Engaged View-Through Attribution’ metric that will give brands further insight into the impact of TikTok ads on conversion.
Instagram have introduced new ad surfaces and tools that will help brands reach more people.
TikTok has introduced ‘Out of Phone’, a way for brands to have their TikTok content brought into the real world through billboards, pre-show cinema ads, and many other screens.
LinkedIn has announced new ad performance updates that provide insights into user actions in response to your LinkedIn ads and improves campaign performance tracking.
Pinterest has introduced two new formats specifically geared towards audience engagement. Showcase ads and quiz ads are designed to move people down the funnel, from discovery to decision.
Google introduced AR beauty tools on mobile browsers where Shoppers can now virtually try on hair and makeup colours while brands can promote their products with new AR Beauty ads.