Meta launches AI personas

Yes, you read that right.

As part of Meta’s experimentation with AI technology, they have rolled out a selection of 28 AI ‘characters’ all with unique backstories.

This new development is currently in Beta testing in the USA, but you will eventually be able to chat to these personas, with the responses to your direct messages being generated by Meta’s AI technology.

Look familiar?

In an attempt to make these new AI experiences more approachable, Meta has partnered with cultural icons and influencers to play and embody some of these AIs. Each of which have profiles on Instagram and Facebook, so you can explore what they’re all about.

Each ‘character’ has it’s own specific interests

For example, Tom Brady’s character ‘Bru’ is the expert on all things sport. Whereas, Kendall Jenner’s character ‘Billie’ is like a big sister and confidante. Depending on whether you want to learn or what advice you are after, there is a character for everyone.

AI feed curation

The public-facing social profiles and related visual content creation are managed by Meta. When they generate images for social posts using AI, they have added a #ImaginedWithAI on the post along with a watermark on the lower left hand corner of the image.