Why your instagram isn't growing

The average instagram business account is currently growing a following by 0.98% each month.

current growth by industry

• Entertainment and media: -1.59%

• Food and beverage: -0.88%

• Retail: -0.37%

• Travel/hospitality/leisure: 0.33%

Many industries are experiencing negative growth right now so if you've seen your own follower count drop a little in recent months, you're not alone.

to counteract the trend

• have a consistent presence and make sure you're posting multiple times a week

• prioritise aesthetics and curate your grid

• be responsive with your community

• utilise all instagram content formats - reels, stories, posts, lives and shop

• use tags - product, people, locations and hashtags

• use trending audio to gain higher reach

• utilise influencers to widen your audience

• consider advertising