Why you need tiktok and instagram
It's no secret that tiktok has changed the social media landscape. If you're on the fence about this new platform, here's why we think you need to add the app to your marketing mix.
instagram vs tiktok
Instagram is a platform to inspire, to be inspired and to engage with your audience. A channel where key information is readily available, delivered in an aesthetically pleasing way in line with the visual showcase that instagram is appreciated for.
a brand showcase
A recent Meta-commissioned survey found that instagram is the #1 place for users to keep up with their favourite brands compared to other platforms, proving that people interested in your brand expect to find you on instagram.
video for the win
Up 50% from the first half of 2022, reels now make up 30% of the time users spend on instagram. If you don't have a reels strategy in place, 2023 is your year.
tiktok
If instagram is your brand showcase, tiktok gives the user a backstage pass to your brand. It's a channel for entertainment where short-form, organic video content wins. It's about being in the moment and is an opportunity for growing brands to acquire a brand new customer. The average user spends 95 minutes per day watching tiktok videos.
changing the social media landscape
Tiktok has been mistakenly used by brands as a social media channel for interaction; however with users spending 62% more time watching videos on tiktok than youtube, and tiktok surpassing netflix as the second most popular video service for users aged under 35; the app needs to be treated as an entertainment channel.
reach new audiences
Tiktok should not be underestimated in its power to reach new audiences. 40% of tiktok’s audience can only be found only on tiktok – they don’t have accounts on other popular social networks. With 1.46 million users in New Zealand and 7.4 million users in Australia, thats a significant piece of the pie you are potentially missing.