How often should you be posting on Instagram?

There’s no one-size-fits-all answer to this question - you’ll need to find a balance between what works for your audience, your brand, and the resources you have available. 

Use data

Get to know your audience through Instagram’s insights tool - what times they’re most often on the app will help guide you here.

Pre-plan

Priortise time once a week and prepare in advance. Develop a content strategy for brand storytelling balanced with product/direct selling messages and use this as a guide for planning content. 

Be consistent

Utilise a planning tool like Later, Hootsuite or Onlypult to input your content and schedule throughout the week.

Learn

Test different frequencies, draw insights from what worked (or didn’t) through reach and engagement measures like saves, shares, comments and follower growth. Embrace change and adapt your content as you go… and have fun doing it!